Tips & Tricks

Plain Englishadvice forreal businesses.

No "leverage synergies". No "disruptive paradigm shifts". Just straightforward answers to the questions small business owners actually ask — usually at 11pm on a Sunday.

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Also on YouTube

Watch it if reading
isn't your thing

Same advice, less scrolling. Hannah covers web design, SEO, and growing a small business online — with the same zero-nonsense energy you'd expect from someone who bills by the hour and doesn't like wasting yours.

▶ Watch on YouTube

Coming soon

These are in the pipeline — bookmark this page and check back soon. Or follow on YouTube for the video versions first.

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SEO

Why your website isn't showing up on Google (and how to fix it)

The most common SEO mistakes small businesses make — and none of them require you to understand what a canonical tag is.

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UX

The 5 UX laws that explain why your website loses visitors

Hick's Law, Miller's Law, the Fold — sounds boring, genuinely explains why people bounce off your site in 3 seconds.

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Web design

How to write a website brief that doesn't waste everyone's time

Including yours. A good brief gets you a better website, faster. Here's what to include and what to skip.

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Business

What KPIs should a small business actually track?

Not everything, not nothing. Here's a starter list of metrics that actually tell you if your website is doing its job.

Web design

Webflow vs Wix vs WordPress: the honest answer

Without an agenda. Well, mostly without an agenda. We do prefer Webflow, but we'll tell you exactly why instead of just asserting it.

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SEO

How to write a meta description that actually gets clicks

It's 160 characters. It should not take an afternoon. Here's a repeatable formula that works.

Want someone to just do it for you?

Reading about SEO is one thing. Having it sorted while you focus on running your business is another. That's what we're here for.