Feel Good Menopause

Case Study: Feel Good Menopause – A Website That Shines as Bright as Their Mission

Introduction

Feel Good Menopause is on a mission to support and empower women navigating menopause and perimenopause. They provide invaluable resources, expert advice, and a welcoming space for both individuals and employers who want to better understand and support women through this stage of life.

To match their vibrant personality and passionate approach, they needed a website that was not just functional but full of energy, warmth, and clarity. That’s where I came in!

The Challenge

Feel Good Menopause needed a digital home that:

• Reflected their brand – Bold, vibrant, and full of personality.
• Created a smooth user experience – Helping visitors find the information and services they need effortlessly.
• Enabled bookings – For services and events.
• Served as a go-to resource hub – For both women and employers seeking guidance.
• Performed well on search engines – So the right audience could find them easily.

The Solution

1. Web Design That Matches Their Energy

Using their dynamic brand kit as inspiration, I designed a website that truly represents Feel Good Menopause. From the colour palette to the fonts, every element was chosen to reflect their bold, supportive, and empowering message.

2. UI and UX Design for a Smooth Experience

I used Adobe XD to map out a seamless and engaging user journey. The site is intuitive, making it easy for visitors to find resources, book services, or sign up for events without hassle.

3. A Responsive, Accessible Website

No matter the device, the website now looks great and functions perfectly. Whether someone is browsing on a phone, tablet, or desktop, they get the same top-tier experience.

4. SEO Optimisation for Better Visibility

I implemented on-page SEO to help Feel Good Menopause rank better on search engines. The site is structured for easy indexing, with relevant keywords (like menopause support, perimenopause help, and employer resources) woven in naturally. Basic off-page SEO elements will also be introduced to boost reach further.

The Results

• A website that feels like home – Feel Good Menopause now has a platform they’re proud of, and one that mirrors their infectious energy.
• Improved user engagement – Visitors can easily navigate the site, book services, and access resources.
• Stronger online presence – With SEO in place, the right audience is finding them more easily.

Conclusion

By blending web design, UI and UX design, and SEO, I created a website for a small business that does more than just look good – it works hard to support Feel Good Menopause's mission. Now, they have an online space that educates, engages, and converts visitors into happy, empowered clients.

Looking for a website that truly reflects your brand? Let’s make it happen!

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